Buyer beliefs and attitudes towards direct response television in Metro Manila

This study zeros in on the beliefs and attitudes of Direct Response Television buyers in Metro Manila towards its advertisements. It primarily investigates the different beliefs with regard to the medium's use in providing product information, its role in molding the society's image, its e...

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Bibliographic Details
Main Author: Soberano, Glorife P.
Format: text
Language:English
Published: Animo Repository 2000
Subjects:
Online Access:https://animorepository.dlsu.edu.ph/etd_masteral/2289
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Institution: De La Salle University
Language: English
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