A strategic management study of the Bank of the Philippine Islands Retail Auto Division
October 1996 saw the dawn of a new age in the retail auto lending business. The Bank of the Philippine Islands forged a union with Citytrust Banking Corporation, bringing together two of the top players in the banking industry. The idea was to blend the latter's vigor and innovativeness with th...
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
1997
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etd_masteral/2305 |
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| Institution: | De La Salle University |
| Language: | English |