A strategic management study: KEMP Broadcast and Cable Systems Corporation

• Main Author: Tiauzon, Elsie R.
• Format: text
• Language: English
• Published: Animo Repository 1997
• Subjects: Business Administration, Management, and Operations
• Online Access: https://animorepository.dlsu.edu.ph/etd_masteral/2308
• Institution: De La Salle University

Kemp Broadcast and Cable Systems Corporation belongs to the telecommunications industry a group of companies that caters to the need of people for information and entertainment. It is based in Malabon, Metro Manila. Environmental analysis reveals that there are low barriers to entry, rivalry is intense, there is high pressure from substitute products/services and suppliers have strong bargaining powers. Financially, the company already show signs of profit potential on its third year operation, promising bigger profits in the next few years as investment pay-off. The company just expanded its network. It geographical reach now covers CAMANAVA Caloocan, Malabon, and Valenzuela. In three years it aims to dominate the cable television network service in these four areas as returns from its service network expansion come in. The company is committed to providing its subscribers with the latest cable television technology available distributing the widest range of program choices and the clearest signal possible. To realize the companys goal of dominating its market, the generic strategy of focus is proposed. By focusing on a narrower market, the company hopes to serve its subscribers more efficiently and effectively than its major competitor who has a broader market and with an intensive marketing strategy, the company aims to double its current subscriber base.