Corporate strategy of Balai Pustaka

• Main Author: Tutuka, Jabang
• Format: text
• Language: English
• Published: Animo Repository 1998
• Subjects: Business Administration, Management, and Operations
• Online Access: https://animorepository.dlsu.edu.ph/etd_masteral/2315
• Institution: De La Salle University

This paper presents the process of formulating new strategies for Balia Pustaka to respond to current changes in the environment using internal strategic factor analysis summary and external strategic factor analysis summary as basis for the strategies. Balai Pustaka, which was established on September 22, 1917, is the only publishing and printing company under the auspices of the Department of Education and Culture. Balai Pustaka Publishes and distributes textbooks and general reading books to schools throughout the archipelago. Since its establishment, Balai Pustaka has published more than 5, 000 titles of general reading books and printed approximately 130 million copies of books comprising general reading books and textbooks. At present, Balai Pustaka has established a working cooperation in the field of printing and publishing with several other private publishers. The working partners are mostly of the Indonesian Publishers Association. However, due to changes in the environment, like the current economic turmoil being experienced in Asia, Balai Pustaka is facing a dilemma how to cope with the environment and what strategies will enable Balai Pustaka to continue its past successful operations. This paper is thus focusing on new strategies for Balai Pustaka.