Strategy for Avatar Computer Systems Company

• Main Author: Diano, Maria Angely C.
• Format: text
• Language: English
• Published: Animo Repository 1998
• Subjects: Computer industry > Philippines; Computer service industry > Philippines; Business Administration, Management, and Operations
• Online Access: https://animorepository.dlsu.edu.ph/etd_masteral/2693
• Institution: De La Salle University

Avatar Computer Systems Company is a small computer firm located in Cainta, Rizal. The firm's business is engage in trading of computer hardware and providing other computer related services. Its computer services consist of repair and maintenance services, in-house rental services, encoding and printing services. The founder of this business consists of Stephen Diano who serves as the genral manager, Angely Diano who serves as the finance and administrative manager and Celesty Diano who serves as an adviser. The depreciation of peso, the fluctuations in exchange rates, the entry of new competitors and the emergence of new technologies has brought in new opportunities and threats affecting the information processing industry. The firm plans to address the oppurtunities and threats by focusing its resoures on selected target market, increasing customer value in identified critical activities, improving existing products and services by integrating other services which currently are being offered by only a few competitors in the area, and developing high performance in selected activities. The company hopes to achieve this by capitalizing on its existing strengths and its new found strengths through further capital investments. In anticipation of the difficult times, the firm seeks to prioritize its investment program to focus on areas that will sustain competitiveness and achieve the market niche, and ensure continued growth despite less favorable market conditions as many are experiencing today. This supports the management's decision to rationalize the company's resource allocation and expenditure program on a priority basis. Specifically, the planned projects involve the upgrading of present computer equipment, improving scheduling, inventory management and delivery service, investing in training , and developing products by integrating internet and multimedia accessories. These are projects that are essential in improving and expanding operations. The company believes that through its implementation plan, it will achieve its set out company objectives.