LC builders & developers incorporated

• Main Author: Cañuto, Ed Roderick V.
• Format: text
• Language: English
• Published: Animo Repository 2001
• Subjects: Construction industry > Philippines; Business Administration, Management, and Operations
• Online Access: https://animorepository.dlsu.edu.ph/etd_masteral/2719
• Institution: De La Salle University

The construction industry's performance is one gauge of a nations state of economy. A construction boom foretells a vibrant economy. The construction Industry in the Philippines went into a crawling stage especially in the years 1998 to year 2000. The decline in private construction by 20% lowered the demand in construction service and products. Although government continued its pump-priming activities to suffice the low demand in the industry, it wasn't enough to maintain the needed demand by construction companies. This is a study of LC Builders & Developers Corporation's total enterprise which includes the environment in which it operates, the vision and mission that management would like to pursue, management's strategic plan and how to execute those plans into the company's functional units in the context of a general strategic framework. LC Builders & Developers Corporation is a pre-stressing / pre-casting construction company located at Mapulang Lupa, Valenzuela. Its business is primarily in the manufacturing and installation of pre-stressed I pre-cast products. With the unsatisfactory performance of the construction industry in the Philippines, LC Builders & Developers was severely affected. Studying the condition of the company, the study disclosed that the company has lapses in their functional units. The company exerience difficulties in their finances making additional investments for expansion to be impossible. Being a technology and product driven company, they haven't offered a new product or service for many years already. Their product and services can still be considered as homogeneous as compared to its competitors. The company also hasn't maximized available technology for product and manufacturing improvements. Focusing on strategic management, it was established that the company doesn't have an explicit company Vision and Mission. The same thing goes with the strategies they are imposing. The idea of the company's Vision and Mission as well as the company's strategies stays only in the mind of the CEO. Comparing the company's strategies to a framework, the CEO's Strategies for the company can be described under the framework of Stability Strategy. Because of the current condition of the industry, the company implicitly thrust its operations and strategy in the framework of Stability Strategy. It is important for them to maintain this strategy in order to keep the business alive considering the company's condition as well as with the industry's. Some school of thoughts may consider this as having no strategy. But considering the present condition of the company and of the industry, this may prove to be the best strategy for the moment. LC Builders & Developers also has its dreams geared towards growing the company, by offering new products and services to the construction industry. The company believes the vision of growing the company is dependent in the growth of the construction industry. Without the increase in the construction demand, its dreams of growth may be dffficult to attain. The company's viewpoint of growth strategy includes offering new pre-stressed/ pre-cast product that are not yet available in the country like pre-stressed tubular piles and pre-stressed Electrical I Power line posts. With the projected income of the company to be satisfactory this year 2001, LCBDC can implement changes or improvements in their functions. One recommendation is by improving the marketing department due to the findings that there are lapses in the marketing function. An improvement in the marketing function can deliver added sales for the company. In further thrusting its strategies towards growth, it is recommended that the company tap new construction technologies abroad so that they can offer unique products in the market. Included also in the recommendation is the tapping of new technologies for pre­stressed and pre-casting. If favorable financial situation occurs, the company will tap new technologies starting with tubular foundation piles followed by pre/stressed Electrical power posts. Other recommendations include the improvement of the human resource management of the company.