Strategic planning for Novellino Wines

• Main Author: Avila, Michelle Q.
• Format: text
• Language: English
• Published: Animo Repository 2002
• Subjects: Wine and wine making > Philippines; Business Administration, Management, and Operations
• Online Access: https://animorepository.dlsu.edu.ph/etd_masteral/2776
• Institution: De La Salle University

The country's climate is not ideal for growing high quality grapes for wine. However, the local company maintained that such disadvantage shouldn't stop Filipinos from appreciating the extending appeal to the low to middle-income families who are just starting to learn to like wine. This i...