A study on the adoption of quick response (QR) code payments among micro and small enterprises in the City of Manila as mediated by the behavioral intention to adopt and moderated by age and income level

• Main Authors: Espinosa, Jan Marie S., Quiambao, Ma. Maien B., Ramos, Vhianne Robie Mae V.
• Format: text
• Language: English
• Published: Animo Repository 2023
• Subjects: Electronic funds transfers—Philippines—Manila; QR codes—Philippines—Manila; Accounting; Entrepreneurial and Small Business Operations; Technology and Innovation
• Online Access: https://animorepository.dlsu.edu.ph/etdb_acc/44; https://animorepository.dlsu.edu.ph/context/etdb_acc/article/1093/viewcontent/A_study_on_the_adoption2_of_quick_response__QR__code_payments_amon.pdf
• Institution: De La Salle University

The Philippines’ transition to a cash-lite society was accelerated by the pandemic. As businesses shift to the “new normal,” digital payments, specifically, quick response (QR) code payments, have become popular. QR codes allow users to perform financial transactions in a simpler, inexpensive, and more efficient manner. This study sought to understand the extent to which performance expectancy, effort expectancy, social influence, facilitating conditions, price value factor, habitual factor, and technology anxiety factor affect the adoption of QR code payments by micro and small businesses in the City of Manila, as mediated by behavioral intention and moderated by age and income level. Data were collected from 119 micro and small enterprises in the City of Manila and was statistically analyzed using Descriptive Analysis and PLS-SEM through WarpPLS. Results showed that effort expectancy and habitual factor has a direct effect on the behavioral intention to adopt QR code payments, whereas only performance expectancy has a direct effect on the adoption of QR code payments. Moreover, age was not found to moderate any effect between the independent and the mediating variables. Income level, however, had a moderating effect between performance expectancy and behavioral intention. Overall, this study provided a comprehensive discussion on the drivers of adoption of QR code payments, thereby supporting the government’s overall goal of financial inclusion through digitalization.