An indoor rowing seminar manual for the Philippine Rowing Association

This study examined the communication approach and efforts of the Philippine Rowing Association (PRA) in its indoor rowing seminar. This study applied the two-way symmetrical communication model proposed by Grunig and Hunt (1984) and information design principles by Lipton (2007) to create the neces...

Full description

Saved in:
Bibliographic Details
Main Authors: Wu, Rachelle Denise L., Cabuay, Miguel Alphonso C., Raquid, Trisha Nicole H.
Format: text
Language:English
Published: Animo Repository 2023
Subjects:
Online Access:https://animorepository.dlsu.edu.ph/etdb_comm/66
https://animorepository.dlsu.edu.ph/context/etdb_comm/article/1103/viewcontent/2023_Cabuay_Raquid_Wu_An_Indoor_Rowing_Seminar_Manual_for_the_Philippine_Rowing_Full_text.pdf
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: De La Salle University
Language: English
id oai:animorepository.dlsu.edu.ph:etdb_comm-1103
record_format eprints
spelling oai:animorepository.dlsu.edu.ph:etdb_comm-11032024-01-10T00:54:50Z An indoor rowing seminar manual for the Philippine Rowing Association Wu, Rachelle Denise L. Cabuay, Miguel Alphonso C. Raquid, Trisha Nicole H. This study examined the communication approach and efforts of the Philippine Rowing Association (PRA) in its indoor rowing seminar. This study applied the two-way symmetrical communication model proposed by Grunig and Hunt (1984) and information design principles by Lipton (2007) to create the necessary interventions for PRA. The researchers utilized both qualitative and quantitative data collection methods by using semi-structured interviews with officers, coaches, and attendees, and field observation to understand PRA's communicative efforts and relationship with its target public, the attendees of the seminars. The findings revealed that while PRA wants to promote indoor rowing as an accessible sport and a recreational activity, they are unaware of its target public’s interests. Two findings from the target public emerged: they are unknowledgeable with indoor rowing but are willing to learn; they want to receive information that is beginner-friendly and free of jargon, spend more time in the demo-teaching, and have a digital material as a guide during the seminar and for later reference. Additionally, the PowerPoint presentation used in the seminar revealed the use of jargon, the wrong sequence of topics, and the inconsistent use of design elements. To promote the use of two-way symmetrical communication and build dialogue between PRA and its target public during its indoor rowing seminar, the researchers created an indoor rowing seminar manual consisting of strategic communication strategies and tactics, a revised PowerPoint, a digital brochure to guide participants during the seminar, and an evaluation form template to collect attendees’ feedback on the seminar. All of these were based on Smith’s (2017) four-phase planning process: formative research, strategy development, tactical implementation, and evaluative research. The study's findings revealed that when an organization, such as the PRA, implements a two-way symmetrical communication approach with its target public throughout the indoor rowing seminar, it creates an interactive environment. It also facilitates a mutually beneficial relationship between considering both parties’ interests were considered. This thesis project contributes to the value of strategic and sports communication, and its relevance to sports public relations—the importance of a sport organization building and maintaining a mutually beneficial relationship with its target public. 2023-01-01T08:00:00Z text application/pdf https://animorepository.dlsu.edu.ph/etdb_comm/66 https://animorepository.dlsu.edu.ph/context/etdb_comm/article/1103/viewcontent/2023_Cabuay_Raquid_Wu_An_Indoor_Rowing_Seminar_Manual_for_the_Philippine_Rowing_Full_text.pdf Communication Bachelor's Theses English Animo Repository Rowing clubs--Philippines Indoor rowing-- —Handbooks, manuals, etc. Philippine Rowing Association Organizational Communication
institution De La Salle University
building De La Salle University Library
continent Asia
country Philippines
Philippines
content_provider De La Salle University Library
collection DLSU Institutional Repository
language English
topic Rowing clubs--Philippines
Indoor rowing-- —Handbooks, manuals, etc.
Philippine Rowing Association
Organizational Communication
spellingShingle Rowing clubs--Philippines
Indoor rowing-- —Handbooks, manuals, etc.
Philippine Rowing Association
Organizational Communication
Wu, Rachelle Denise L.
Cabuay, Miguel Alphonso C.
Raquid, Trisha Nicole H.
An indoor rowing seminar manual for the Philippine Rowing Association
description This study examined the communication approach and efforts of the Philippine Rowing Association (PRA) in its indoor rowing seminar. This study applied the two-way symmetrical communication model proposed by Grunig and Hunt (1984) and information design principles by Lipton (2007) to create the necessary interventions for PRA. The researchers utilized both qualitative and quantitative data collection methods by using semi-structured interviews with officers, coaches, and attendees, and field observation to understand PRA's communicative efforts and relationship with its target public, the attendees of the seminars. The findings revealed that while PRA wants to promote indoor rowing as an accessible sport and a recreational activity, they are unaware of its target public’s interests. Two findings from the target public emerged: they are unknowledgeable with indoor rowing but are willing to learn; they want to receive information that is beginner-friendly and free of jargon, spend more time in the demo-teaching, and have a digital material as a guide during the seminar and for later reference. Additionally, the PowerPoint presentation used in the seminar revealed the use of jargon, the wrong sequence of topics, and the inconsistent use of design elements. To promote the use of two-way symmetrical communication and build dialogue between PRA and its target public during its indoor rowing seminar, the researchers created an indoor rowing seminar manual consisting of strategic communication strategies and tactics, a revised PowerPoint, a digital brochure to guide participants during the seminar, and an evaluation form template to collect attendees’ feedback on the seminar. All of these were based on Smith’s (2017) four-phase planning process: formative research, strategy development, tactical implementation, and evaluative research. The study's findings revealed that when an organization, such as the PRA, implements a two-way symmetrical communication approach with its target public throughout the indoor rowing seminar, it creates an interactive environment. It also facilitates a mutually beneficial relationship between considering both parties’ interests were considered. This thesis project contributes to the value of strategic and sports communication, and its relevance to sports public relations—the importance of a sport organization building and maintaining a mutually beneficial relationship with its target public.
format text
author Wu, Rachelle Denise L.
Cabuay, Miguel Alphonso C.
Raquid, Trisha Nicole H.
author_facet Wu, Rachelle Denise L.
Cabuay, Miguel Alphonso C.
Raquid, Trisha Nicole H.
author_sort Wu, Rachelle Denise L.
title An indoor rowing seminar manual for the Philippine Rowing Association
title_short An indoor rowing seminar manual for the Philippine Rowing Association
title_full An indoor rowing seminar manual for the Philippine Rowing Association
title_fullStr An indoor rowing seminar manual for the Philippine Rowing Association
title_full_unstemmed An indoor rowing seminar manual for the Philippine Rowing Association
title_sort indoor rowing seminar manual for the philippine rowing association
publisher Animo Repository
publishDate 2023
url https://animorepository.dlsu.edu.ph/etdb_comm/66
https://animorepository.dlsu.edu.ph/context/etdb_comm/article/1103/viewcontent/2023_Cabuay_Raquid_Wu_An_Indoor_Rowing_Seminar_Manual_for_the_Philippine_Rowing_Full_text.pdf
_version_ 1789485831510032384