An applied organizational communication approach in using organization-public dialogic communication theory via a website and communication manual for youth advocates for climate action Philippines

The purpose of this study was to review and analyze the dialogic capabilities of the Youth Advocates for Climate Action Philippines’ (YACAP) online tools for communication, and how these are able to promote effective relationship-building with the organization’s group of target publics. Anchored to...

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Main Authors: Garcia, Cassandra Faye Lampa, San Diego, Nicholson Banaag, Valencia, Diego Miguel Las
Format: text
Language:English
Published: Animo Repository 2023
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Online Access:https://animorepository.dlsu.edu.ph/etdb_comm/72
https://animorepository.dlsu.edu.ph/context/etdb_comm/article/1113/viewcontent/2024_Garcia_An_Applied_Organizational_Communication_Approach_Full_text_Redacted.pdf
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Institution: De La Salle University
Language: English
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spelling oai:animorepository.dlsu.edu.ph:etdb_comm-11132024-06-07T01:42:09Z An applied organizational communication approach in using organization-public dialogic communication theory via a website and communication manual for youth advocates for climate action Philippines Garcia, Cassandra Faye Lampa San Diego, Nicholson Banaag Valencia, Diego Miguel Las The purpose of this study was to review and analyze the dialogic capabilities of the Youth Advocates for Climate Action Philippines’ (YACAP) online tools for communication, and how these are able to promote effective relationship-building with the organization’s group of target publics. Anchored to the organizational communication theory Organization-Public Dialogic Communication (OPDC), YACAP’s website and social media channels Facebook, Instagram, and X were studied to measure how effective they were at engaging with their intended audiences. For the data collection, we sent out fifty-seven surveys to various YACAP followers and conducted ten interviews with some of the organization’s social media team members. We identified key salient issues that have made it difficult for the audience to remain interested in keeping constant communication with YACAP and vice versa. Our recommendations focused on two projects: (a) a website revamp that added dialogic features to afford the organization more ways to connect with its publics, and (b) a Communication Manual whose purpose is to aid YACAP on how to create more engaging and consistent content throughout its channels that would provide more opportunities for dialogic communication. YACAP’s adoption of these outputs appears to have created a positive impact within the organization in terms of how best to utilize its communication tools, as well as an increase in user engagement due to the integration of well-established dialogic communication affordances and features in these said tools. Researchers should consider conducting further studies focusing on non-profit environmental organizations and their usage of dialogic communication. 2023-01-01T08:00:00Z text application/pdf https://animorepository.dlsu.edu.ph/etdb_comm/72 https://animorepository.dlsu.edu.ph/context/etdb_comm/article/1113/viewcontent/2024_Garcia_An_Applied_Organizational_Communication_Approach_Full_text_Redacted.pdf Communication Bachelor's Theses English Animo Repository Communication in organizations—Philippines Mutualism Web sites—Design Organizational Communication
institution De La Salle University
building De La Salle University Library
continent Asia
country Philippines
Philippines
content_provider De La Salle University Library
collection DLSU Institutional Repository
language English
topic Communication in organizations—Philippines
Mutualism
Web sites—Design
Organizational Communication
spellingShingle Communication in organizations—Philippines
Mutualism
Web sites—Design
Organizational Communication
Garcia, Cassandra Faye Lampa
San Diego, Nicholson Banaag
Valencia, Diego Miguel Las
An applied organizational communication approach in using organization-public dialogic communication theory via a website and communication manual for youth advocates for climate action Philippines
description The purpose of this study was to review and analyze the dialogic capabilities of the Youth Advocates for Climate Action Philippines’ (YACAP) online tools for communication, and how these are able to promote effective relationship-building with the organization’s group of target publics. Anchored to the organizational communication theory Organization-Public Dialogic Communication (OPDC), YACAP’s website and social media channels Facebook, Instagram, and X were studied to measure how effective they were at engaging with their intended audiences. For the data collection, we sent out fifty-seven surveys to various YACAP followers and conducted ten interviews with some of the organization’s social media team members. We identified key salient issues that have made it difficult for the audience to remain interested in keeping constant communication with YACAP and vice versa. Our recommendations focused on two projects: (a) a website revamp that added dialogic features to afford the organization more ways to connect with its publics, and (b) a Communication Manual whose purpose is to aid YACAP on how to create more engaging and consistent content throughout its channels that would provide more opportunities for dialogic communication. YACAP’s adoption of these outputs appears to have created a positive impact within the organization in terms of how best to utilize its communication tools, as well as an increase in user engagement due to the integration of well-established dialogic communication affordances and features in these said tools. Researchers should consider conducting further studies focusing on non-profit environmental organizations and their usage of dialogic communication.
format text
author Garcia, Cassandra Faye Lampa
San Diego, Nicholson Banaag
Valencia, Diego Miguel Las
author_facet Garcia, Cassandra Faye Lampa
San Diego, Nicholson Banaag
Valencia, Diego Miguel Las
author_sort Garcia, Cassandra Faye Lampa
title An applied organizational communication approach in using organization-public dialogic communication theory via a website and communication manual for youth advocates for climate action Philippines
title_short An applied organizational communication approach in using organization-public dialogic communication theory via a website and communication manual for youth advocates for climate action Philippines
title_full An applied organizational communication approach in using organization-public dialogic communication theory via a website and communication manual for youth advocates for climate action Philippines
title_fullStr An applied organizational communication approach in using organization-public dialogic communication theory via a website and communication manual for youth advocates for climate action Philippines
title_full_unstemmed An applied organizational communication approach in using organization-public dialogic communication theory via a website and communication manual for youth advocates for climate action Philippines
title_sort applied organizational communication approach in using organization-public dialogic communication theory via a website and communication manual for youth advocates for climate action philippines
publisher Animo Repository
publishDate 2023
url https://animorepository.dlsu.edu.ph/etdb_comm/72
https://animorepository.dlsu.edu.ph/context/etdb_comm/article/1113/viewcontent/2024_Garcia_An_Applied_Organizational_Communication_Approach_Full_text_Redacted.pdf
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