Grasping the stakeholder perspective: Understanding the messaging strategies of the barangay emergency networks health emergency and response system through the lens of stakeholder theory

• Main Authors: Alban, Gabriel Alfonso G, Gonzales, Shante Vixee S, Miranda, Miguel Reynaldo F
• Format: text
• Language: English
• Published: Animo Repository 2024
• Subjects: Emergency management; Communication in public health; Organizational Communication
• Online Access: https://animorepository.dlsu.edu.ph/etdb_comm/69; https://animorepository.dlsu.edu.ph/context/etdb_comm/article/1161/viewcontent/2024_Alban_Grasping_the_Stakeholder_Perspective__Understanding_the_Messaging_Fulltext.pdf
• Institution: De La Salle University

Using Stakeholder Theory (Lewis, 2019), this study investigated the process in which messaging strategies are planned, communicated, and received by the stakeholders of the organization. The goal of the research is to answer the research question: “How does DRRM-Barangay Poblacion, Makati City utili...