Understanding the role of publics: A DLSU PUSA communication campaign for cat welfare

• Main Authors: Ibay, Iñigo Gabriel P., Villanueva, Joshua D., Garcia, Raphael Antonio A.
• Format: text
• Language: English
• Published: Animo Repository 2024
• Subjects: Nonprofit organizations; Animal welfare > Philippines; Cats > Philippines; Organizational Communication
• Online Access: https://animorepository.dlsu.edu.ph/etdb_comm/77; https://animorepository.dlsu.edu.ph/context/etdb_comm/article/1170/viewcontent/2024_Ibay_EtAl_Understanding_The_Role_of_Publics__A_DLSU_PUSA_Communication_Camp.pdf
• Institution: De La Salle University

The relationship between De La Salle University and the cats on its campus grounds goes back to 2015 when DLSU Professors for the Upliftment of Society's Animals (DLSU PUSA) was founded. As the ever-growing population of the DLSU community continues, the organization has been facing issues rega...