Praetor: Terminal year-end report

• Main Authors: Sarmenta, Boyd Amiel G., Ang Gaeid, Rhys Russell Q., Enriquez, Philip Gabriel X., Espulgar, Vincent Martin D.
• Format: text
• Language: English
• Published: Animo Repository 2021
• Subjects: Entrepreneurship; Leather industry and trade—Philippines; Business planning; Entrepreneurial and Small Business Operations
• Online Access: https://animorepository.dlsu.edu.ph/etdb_dsi/22; https://animorepository.dlsu.edu.ph/context/etdb_dsi/article/1016/viewcontent/Terminal_Year_End_Report__Praetor_Inc._Redacted.pdf
• Institution: De La Salle University

Praetor is a product-oriented business whose name directly compliments the products offered by the corporation. The production process is through manufacturing slim wallets made from genuine leather making it seem like another legionnaire in a legion, while the naming scheme utilizes Latin words. The corporation aims to use the language as a factor in developing innovative products. The name of their product is “Aurium”. The name “Aurium” came from the mixed word Aurum meaning “Gold” and Corium means “Leather”. Aurium also means “ears” where we heard your problem, so we gave out our solution. Aurium is the minimalist slim type wallet, where you can place your bills to the clip, coins on the zipper compartment, place up to 7 cards on 4 card slots, and there is a keyring that you can put your keys to be organized. To market the product, Praetor will promote it via social media as a means of advertisement; it would also show the benefits of Aurium for potential consumers where it is a slim wallet that can give them benefits through the quick and easy access to their belongings. The flow of sales will be a full online experience at the first quarter of operations due to the pandemic. Praetor will sell their products via online shops for efficient business. There will be a warranty of at least 7 days and a maximum of 14 days for damages and replacement and any concerns about the quality of the wallet.