The show must go on: Effects of the COVID-19 experience on concert and music festival attendance intentions

• المؤلفون الرئيسيون: Borromeo, Erika Belle Luces, Dela Rosa, Richard Renz Oraa, Gimena, Anemig Leoj Valle, Valondo, Carlos Eduardo Castro
• التنسيق: text
• اللغة: English
• منشور في: Animo Repository 2022
• الموضوعات: COVID-19 Pandemic, 2020- —Influence; Consumer behavior; Music audiences; Other Business
• الوصول للمادة أونلاين: https://animorepository.dlsu.edu.ph/etdb_dsi/117; https://animorepository.dlsu.edu.ph/context/etdb_dsi/article/1033/viewcontent/The_Show_Must_Go_On2__Effects_of_the_COVID_19_Experience_on_Concer_Redacted.pdf

The business of live music had been at its peak performance prior to early 2020. It has grown to become the industry's largest sector as it has become the primary source of income for both local and international musicians. In the Philippines, the industry is able to contribute roughly 7% of th...