Ethical product decision involvement and its moderating effects on the relationship between consumers' motivational factors and ethical fashion purchase intention

• Main Authors: Celestial, Czarlyna Louise M., Cruz, Sandra Camille D., Rubiales, Eriele Anne A., Songco, Kassandra Beatrix M.
• Format: text
• Language: English
• Published: Animo Repository 2022
• Subjects: Consumer behavior—Moral and ethical aspects; Marketing
• Online Access: https://animorepository.dlsu.edu.ph/etdb_dsi/116; https://animorepository.dlsu.edu.ph/context/etdb_dsi/article/1034/viewcontent/Ethical_product_decision2_involvement_and_its_moderating_effects_o_Redacted.pdf
• Institution: De La Salle University

A lack of resources pertaining to the study concerning ethical fashion and consumers’ purchase intention was identified by the researchers despite the recent upsurge of ethical fashion awareness. Hence, this study was conducted to determine the extent to which ethical product decision involvement in...