Social media influencers and website design leading to e-commerce conversion for Common Room PH in the new normal

• Main Authors: Biscocho, Hans Gabriel L., Magno, Charles Patrick M., Santiago, Gavin Marcus B., Yu, Kaitlyn Angeli M.
• Format: text
• Language: English
• Published: Animo Repository 2022
• Subjects: Electronic commerce—Philippines; Internet marketing—Philippines; Web sites—Philippines—Design; Internet personalities—Philippines; E-Commerce
• Online Access: https://animorepository.dlsu.edu.ph/etdb_dsi/72; https://animorepository.dlsu.edu.ph/context/etdb_dsi/article/1073/viewcontent/Social_Media_Influencers_and_Website_Design_Leading_to_E_Commerce2_Redacted.pdf
• Institution: De La Salle University

At the height of the pandemic, physical retail stores, especially non-essential goods, were forced to close. Non-essential businesses in the pandemic, such as Common Room PH, turned to e-commerce to continue selling their products despite the community quarantine restrictions. As the whole world del...