The mediating role of anticipated consumer emotions on the relationship between human-induced scarcity and value perception among selected generation Y and Z Filipino consumers of Shopee

• Main Authors: Afurong, Beatrice Marie Dacanay, Cruz, Samantha Angela Leonardo, Encinas, Juzmine Renee Calso, Inumerable, Carlo Joseph Garcia
• Format: text
• Language: English
• Published: Animo Repository 2022
• Subjects: Supply and demand; Value; Consumers—Psychology; Business Administration, Management, and Operations
• Online Access: https://animorepository.dlsu.edu.ph/etdb_dsi/65; https://animorepository.dlsu.edu.ph/context/etdb_dsi/article/1079/viewcontent/The_mediating_role_of_anticipated_consumer_emotions_on_the_relati_Redacted3.pdf
• Institution: De La Salle University

An organization’s success heavily relies on the strategies being implemented. Past literature has shown that some of the most effective strategies revolve around the concepts of scarcity appeals or value perception in brick and mortar stores. In the current business landscape, several companies shif...