Digital transformation strategy and corporate sustainable longevity: A case of selected companies in the Philippine fitness industry

• Main Authors: Gueco, Eunice Jireh C., Nubla, Esther Mikaela D., Mayormita, Sarah P.
• Format: text
• Language: English
• Published: Animo Repository 2022
• Subjects: Physical fitness centers—Technological innovations—Philippines; Technology and Innovation
• Online Access: https://animorepository.dlsu.edu.ph/etdb_dsi/63; https://animorepository.dlsu.edu.ph/context/etdb_dsi/article/1080/viewcontent/Digital_Transformation_Strategy_and_Corporate_Sustainable_Longevi2_Redacted.pdf
• Institution: De La Salle University

Digital alternatives are becoming a more familiar substitute to the traditional way of doing fitness due to the pandemic where online fitness, along with the new trends and new consumer habits and demands in the fitness industry, has built new opportunities for firms to leverage the budding new home...