The impact of green Marketing strategies of fast fashion brands on purchasing behavior of select college level students in Metro Manila

• Main Authors: Abanilla, Gian Keith L., Garde, Emmanuel Edward A., Singh, Akshay Kumar R., Teh, Paolo Rafael B.
• Format: text
• Language: English
• Published: Animo Repository 2022
• Subjects: Green marketing—Philippines—Metro Manila; Clothing trade—Philippines—Metro Manila—Sustainable methods; Clothing trade—Philippines—Metro Manila—Marketing; Students as consumers—Philippines—Metro Manila; Fashion Business; Marketing
• Online Access: https://animorepository.dlsu.edu.ph/etdb_dsi/52; https://animorepository.dlsu.edu.ph/context/etdb_dsi/article/1084/viewcontent/The_Impact_of_Green_Marketing_Strategies_of_Fast_Fashion_Brands2.pdf
• Institution: De La Salle University

The rise in environmental deterioration and consumer awareness of such issues has resulted in a widespread adoption of green marketing methods by businesses. Green marketing is the practice of creating and selling products and/or services that are environmentally friendly. Green marketing has progre...