The moderating role of financial literacy on the effects of subjective norms, product involvement, and perceived behavioral control on investment intention of young GInvest users in the Philippines

• Main Authors: An, Jeongweon, Katalbas, Rizal Ezmin G., III, Orlina, Joshua Zachary, Roxas, Raphael Raymond Phillip Morales
• Format: text
• Language: English
• Published: Animo Repository 2022
• Subjects: Financial literacy—Philippines; Investments—Philippines; Electronic funds transfers—Philippines; Finance and Financial Management
• Online Access: https://animorepository.dlsu.edu.ph/etdb_dsi/45; https://animorepository.dlsu.edu.ph/context/etdb_dsi/article/1093/viewcontent/The_moderating_role_of_financial_literacy_on_the_effects_of_subje3_Redacted.pdf
• Institution: De La Salle University

The rapid transition to digitalization resulted in several technological advances as the growth of Financial Technology (FinTech) has opened up new opportunities for the transmission of financial resources. In the Philippines, GInvest was a newly released service in 2019 that provided a low barrier to entry into the stock market. According to the survey, just 3% of 18 million individuals had UITF investment accounts, and financial literacy varied by age group (Statista, 2020). Thus, the study was conducted to determine the moderating role of financial literacy on the effect of subjective norms, product involvement, and perceived behavioral control on investment intention of GInvest users among the youth in the Philippines. A descriptive-causal approach was used in the research with the purpose of explaining the factors covered in the study and their relationships to investment intention. The results revealed that Subjective Norms and Perceived Behavioral Control had a substantial impact on the investment intention of GInvest users among the Philippines' youth. Furthermore, Financial Literacy only moderated the impact of Subjective Norms and Product involvement on the investment intention of young GInvest users in the Philippines. With these findings, the researchers recommend looking at different moderating variables related to demographics that may possibly affect the predictors used in the study. Moreover, using the information provided, it can be used to create proper policies and encourage the youth to be more financially literate and take advantage of FinTech.