Influence of corporate social responsibility and green product innovation on retailer equity of IKEA PH shoppers in Metro Manila, Philippines - A moderated mediation model of perceived customer loyalty and green trust

• Main Authors: Asencion, Nova Grace S., Borral, Jolina R., Bulaclac, Ayessa Allen A., Tan, Faith Ann Miguel L.
• Format: text
• Language: English
• Published: Animo Repository 2022
• Subjects: Retail trade—Philippines; Social responsibility of business—Philippines; Green products—Philippines; Customer loyalty—Philippines; Business Administration, Management, and Operations; Business Law, Public Responsibility, and Ethics
• Online Access: https://animorepository.dlsu.edu.ph/etdb_dsi/139; https://animorepository.dlsu.edu.ph/context/etdb_dsi/article/1134/viewcontent/In_uence2_of_Corporate_Social_Responsibility_and_Green_Product_Inn.pdf
• Institution: De La Salle University

To defy the changes in the competitive market, IKEA Philippines should uphold a competitive position to maintain its standing in the industry by coping with the technology, trends, and demand of retail consumers. It is notable that IKEA Philippines continues to prosper despite operating for less tha...