Urban Fresh: From our hydroponic farm to your tables

• Main Authors: Cruz, Renzo Michaelo G., Lazaro, Martin Luis V., De Guzman, Carlos Miguel J., Uy, Andrew Philip R.
• Format: text
• Language: English
• Published: Animo Repository 2022
• Subjects: Entrepreneurship; Farm produce; Hydroponics; Sustainable living; Entrepreneurial and Small Business Operations
• Online Access: https://animorepository.dlsu.edu.ph/etdb_dsi/133; https://animorepository.dlsu.edu.ph/context/etdb_dsi/article/1137/viewcontent/Urban_Fresh2_Terminal_Year_End_Report_and_Business_Plan.pdf
• Institution: De La Salle University

Urban Fresh’s purpose is to start the stage of sustainable urban living in the Philippines. Through the products, the company wants to promote a healthier lifestyle and a better way of living wherein there are plants in every household, most especially in urban areas. When it comes to innovation, Urban Fresh’s products are different in the way it is grown, sold, and maintained. hydroponically grown crops develop in a short span of 2-3 weeks. The houseplants being offered only require a bit of sunlight and a change of water every once in a while, thus having low maintenance requirements. Similarly, we want to stand out by offering delivery services, lengthy warranty policies, and a strong customer service and social media presence.