Modern day problems: The moderating effect of technology anxiety in understanding customer purchasing intention towards over-the-top entertainment platforms as an effect of attitude towards piracy and acceptance of choice overload
Opportunities for the over-the-top platforms rose as need for entertainment increased during COVID-19. This study identifies customer response to OTT based on attitude-towards-piracy (AP), choice-overload (CO), and technology-anxiety (TA). No studies combine those variables with purchase-intention (...
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| Main Authors: | , , , |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2023
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etdb_dsi/152 https://animorepository.dlsu.edu.ph/context/etdb_dsi/article/1151/viewcontent/Modern_day_problems_2The_moderating_effect_of_technology_anxiety_Redacted.pdf |
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| Institution: | De La Salle University |
| Language: | English |