Modern day problems: The moderating effect of technology anxiety in understanding customer purchasing intention towards over-the-top entertainment platforms as an effect of attitude towards piracy and acceptance of choice overload

• Main Authors: Adamos, Gabriel John L., Carandang, Ma. Casey L., Lin, Moses A., Jr., Llantino, Nuella Mari D.
• 格式: text
• 語言: English
• 出版: Animo Repository 2023
• 主題: Consumers—Attitudes; Streaming video; Piracy (Copyright); Marketing
• 在線閱讀: https://animorepository.dlsu.edu.ph/etdb_dsi/152; https://animorepository.dlsu.edu.ph/context/etdb_dsi/article/1151/viewcontent/Modern_day_problems_2The_moderating_effect_of_technology_anxiety_Redacted.pdf
• 機構: De La Salle University

Opportunities for the over-the-top platforms rose as need for entertainment increased during COVID-19. This study identifies customer response to OTT based on attitude-towards-piracy (AP), choice-overload (CO), and technology-anxiety (TA). No studies combine those variables with purchase-intention (...