Exploring customer satisfaction as a mediator between the impact of Uniqlo customer engagement and corporate sustainability reputation on the purchase intention of DLSU RVR-COB students regarding sustainable clothing

Exploring customer satisfaction as a mediator between the impact of Uniqlo customer engagement and corporate sustainability reputation on the purchase intention of DLSU RVR-COB students regarding sustainable clothing

Fast fashion is the latest trend in the fashion industry. The manufacturing of fast fashion products is at a faster production cycle to keep up with the dynamic trends in the market. These companies use cheaper materials and labor to create cheap but lower quality products which have given them a no...

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Bibliographic Details
Main Authors: Go, John Jonathan T., Mañalac, Julliana Francesca T., Punsalan, Hanna Nizza Clariz V., Zhang, Yanna Maxiline K.
Format: text
Language:English
Published: Animo Repository 2023
Subjects:
Clothing trade—Sustainable methods
Consumer satisfaction
Marketing
Online Access:https://animorepository.dlsu.edu.ph/etdb_dsi/163
https://animorepository.dlsu.edu.ph/context/etdb_dsi/article/1182/viewcontent/Exploring_customer_satisfaction2_as_a_mediator_between_the_impact.pdf
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Institution: De La Salle University
Language: English

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https://animorepository.dlsu.edu.ph/etdb_dsi/163
https://animorepository.dlsu.edu.ph/context/etdb_dsi/article/1182/viewcontent/Exploring_customer_satisfaction2_as_a_mediator_between_the_impact.pdf

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