Exploring customer satisfaction as a mediator between the impact of Uniqlo customer engagement and corporate sustainability reputation on the purchase intention of DLSU RVR-COB students regarding sustainable clothing

• المؤلفون الرئيسيون: Go, John Jonathan T., Mañalac, Julliana Francesca T., Punsalan, Hanna Nizza Clariz V., Zhang, Yanna Maxiline K.
• التنسيق: text
• اللغة: English
• منشور في: Animo Repository 2023
• الموضوعات: Clothing trade—Sustainable methods; Consumer satisfaction; Marketing
• الوصول للمادة أونلاين: https://animorepository.dlsu.edu.ph/etdb_dsi/163; https://animorepository.dlsu.edu.ph/context/etdb_dsi/article/1182/viewcontent/Exploring_customer_satisfaction2_as_a_mediator_between_the_impact.pdf

Fast fashion is the latest trend in the fashion industry. The manufacturing of fast fashion products is at a faster production cycle to keep up with the dynamic trends in the market. These companies use cheaper materials and labor to create cheap but lower quality products which have given them a no...