Exploring the impact of social media influencer qualities, in-game advertisements, and app store optimization on the intent of undergraduate students to download mobile games while being moderated by wi-fi restrictions

• Main Authors: Kaw, Hannalyn N., Lui, Dorothy Grace C., Salvador, Mikaela Andrea G., Tan, Klarisse Kaye L.
• Format: text
• Language: English
• Published: Animo Repository 2023
• Subjects: Internet personalities; Mobile games industry—Philippines; Consumer behavior—Philippines; Mobile games; Marketing; Technology and Innovation
• Online Access: https://animorepository.dlsu.edu.ph/etdb_dsi/187
• Institution: De La Salle University

Mobile gaming has been on the rise in recent years as it has become accessible to many consumers today. In the Philippines, around 60% of Filipinos play games on a regular basis. The topic is relevant because the industry is rapidly expanding, the study aims to find out “What is the influence of soc...