Determining the significance of non-technological innovations on the exporting performance of manufacturing firms in selected ASEAN economies

• Main Authors: Capili, Fayelen P., Maginit, Alexandra Reign D., Sato, Aiza Mary Grace D.
• Format: text
• Language: English
• Published: Animo Repository 2021
• Subjects: Manufacturing industries > Southeast Asia; Southeast Asia > Commerce; Economics
• Online Access: https://animorepository.dlsu.edu.ph/etdb_econ/5; https://animorepository.dlsu.edu.ph/cgi/viewcontent.cgi?article=1005&context=etdb_econ
• Institution: De La Salle University

The growing competition in the global market has motivated firms to employ innovation to enhance their performance and to establish their competitive advantage through exporting. Existing literature, however, presents more information on the implications of innovation on firm performance than its effects on export performance. In addition, most of these studies emphasized technological innovations, which are more utilized in manufacturing operations, than non-technological innovations, namely marketing innovation and organizational innovation. The majority of existing literature also studied the innovation-export relationship in the context of developed economies; thus, there are fewer studies on developing economies such as the Association of Southeast Asian Nations (ASEAN). This study therefore aims to determine the significance of non- technological innovations on the exporting performance of manufacturing firms in selected ASEAN economies by utilizing firm-level data from the Enterprise Survey of the World Bank Group. This study also seeks to identify the role of country-specific and firm-specific factors on the exporting ability of firms. The results of this study suggest that both marketing and organizational innovations are significant and share a positive relationship with a firm’s export propensity, but prove to be insignificant as determining factors for export intensity.