Assessing the influence of the barriers to e-commerce adoption among SMEs in the Philippines

• Main Authors: Cecilio, Denise Krisha G., Lee, Jaime Augusto T., Puno, Ma. Fides D., Tolentino, Valerie Shaine M.
• Format: text
• Language: English
• Published: Animo Repository 2022
• Subjects: Electronic commerce—Philippines; Small business—Philippines; E-Commerce; Entrepreneurial and Small Business Operations
• Online Access: https://animorepository.dlsu.edu.ph/etdb_econ/49
• Institution: De La Salle University

Electronic commerce (EC) adoption among firms in developing countries remains to be modest in spite of its advantage over traditional markets. Existing literature associates this adoption decision to the technological, organizational, and environmental barriers that a firm experiences. However, whil...