Consumer purchase intention and behavior toward the online agricultural market

• Main Authors: Narciso, Rafael Luis Z., Samson, Lyka Laurence L.
• Format: text
• Language: English
• Published: Animo Repository 2021
• Subjects: Selling—Farm produce > Philippines; Electronic commerce > Philippines; Consumer behavior > Philippines; Business Administration, Management, and Operations
• Online Access: https://animorepository.dlsu.edu.ph/etdb_manorg/7; https://animorepository.dlsu.edu.ph/cgi/viewcontent.cgi?article=1005&context=etdb_manorg
• Institution: De La Salle University

In recent years, many traditionally physical markets in the Philippines have been shifting towards digital and online platforms. One industry that is following the trend is the agricultural sector, wherein various online stores have opened to sell agricultural products. However, there is little info...