Organizational resilience of Filipino live music performers during the COVID-19 pandemic

• Main Authors: Hernaez, Maria Monica Therese E., Magallanes, Joshua Martin J., Tan, Hans Erickson A.
• Format: text
• Language: English
• Published: Animo Repository 2022
• Subjects: Organizational resilience; Bands (Music)—Philippines; COVID-19 Pandemic, 2020- —Philippines—Influence; Organizational Behavior and Theory
• Online Access: https://animorepository.dlsu.edu.ph/etdb_manorg/10; https://animorepository.dlsu.edu.ph/cgi/viewcontent.cgi?article=1014&context=etdb_manorg
• Institution: De La Salle University

Purpose – This study looks into the dynamic capabilities theory and its relationship to the organizational resilience of Filipino bands. Design – This research study followed a qualitative research design. A thematic analysis approach was employed to answer the research questions together with transcribed interviews, and online data. Findings – The pandemic gave live performers several obstacles. To overcome these challenges, the bands exhibited dynamic capabilities. The thematic analysis produced key themes in each of the capacities of the dynamic capabilities framework. Under sense are: Digital Transformation, Vicarious Learning, and Time Outside of Band Activities. Under seize are: Content Creation, Online Fan Engagement, and Focus on Merchandise. Under transform are: Changing the Songwriting Process and Evolving Future Outlook. Limitations – The study was limited to the experiences of the participating bands. Data gathering was also limited to online means due to pandemic-related protocols. Implications – The information gathered from the study can help live music performers in the Philippines to develop contingency plans and programs to help live music performers cope with the pandemic. This can also help business organizations, artists, and workers in the live music industry to cope with fast-changing environments and crises. Value – The research can serve as a tool to understand the dynamic capabilities of Filipino bands. It could help create awareness on the experiences of Filipino bands during the COVID-19 pandemic, and allow aspiring musicians to learn from these accounts and adapt to the current trends in the musical industry.