A Marketing Plan for Ground Up, Inc.

• Main Authors: Alea, Alyssa J., Dela Cruz, Rafael Luis R., Estepa, Catherine Rose E., Galura, Ma. Coleen C.
• Format: text
• Language: English
• Published: Animo Repository 2022
• Subjects: Marketing Plan; Marketing
• Online Access: https://animorepository.dlsu.edu.ph/etdb_market/3; https://animorepository.dlsu.edu.ph/cgi/viewcontent.cgi?article=1012&context=etdb_market
• Institution: De La Salle University

Marketing Plan is set for motion in the first quarter of 2022. The core objectives are aimed towards increasing the sales and market share of GUP, supplemented further by initiatives that are designed to increase their brand awareness, client acquisition and retention, and website traffic. The strategies presented herewith propose executions supported with key messages that highlight their brand image, their services, and the kind of client servicing they can deliver. More than simply promoting the agency and its services, this plan also puts forward other strategies geared towards strengthening the workforce of GUP in order to further their ability to achieve their objectives.