Pivot towards recovery: An integrated action research on jumpstarting a tourism product development program to support the Philippine tourism industry stakeholders during the COVID-19 pandemic

This action research aims to create a program that supports the Philippine Tourism Industry Stakeholders during the COVID-19 pandemic. Using the United Nations World Travel Organization Product Development Handbook (2011) and the guiding tools of Integrative Action Research (IAR), I, the action rese...

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Bibliographic Details
Main Author: Concel, Jamille Francine A.
Format: text
Language:English
Published: Animo Repository 2021
Subjects:
Online Access:https://animorepository.dlsu.edu.ph/etdm_manorg/27
https://animorepository.dlsu.edu.ph/context/etdm_manorg/article/1017/viewcontent/Concel3.pdf
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Institution: De La Salle University
Language: English