Pivot towards recovery: An integrated action research on jumpstarting a tourism product development program to support the Philippine tourism industry stakeholders during the COVID-19 pandemic

• المؤلف الرئيسي: Concel, Jamille Francine A.
• التنسيق: text
• اللغة: English
• منشور في: Animo Repository 2021
• الموضوعات: Tourism > Philippines; Business Administration, Management, and Operations
• الوصول للمادة أونلاين: https://animorepository.dlsu.edu.ph/etdm_manorg/27; https://animorepository.dlsu.edu.ph/context/etdm_manorg/article/1017/viewcontent/Concel3.pdf
• المؤسسة: De La Salle University

This action research aims to create a program that supports the Philippine Tourism Industry Stakeholders during the COVID-19 pandemic. Using the United Nations World Travel Organization Product Development Handbook (2011) and the guiding tools of Integrative Action Research (IAR), I, the action rese...