Integrative action research on starting up a small online family business - What's in the box

• Main Author: Baguisi, Zyril Gabriel Giron
• Format: text
• Language: English
• Published: Animo Repository 2021
• Subjects: New business enterprises; Small business; Electronic commerce; Family-owned business enterprises; Business Administration, Management, and Operations
• Online Access: https://animorepository.dlsu.edu.ph/etdm_manorg/61; https://animorepository.dlsu.edu.ph/context/etdm_manorg/article/1041/viewcontent/baguisi_Redacted.pdf
• Institution: De La Salle University

The action research sought to help a family of two business owners, mother, and son, to create a small online business – What’s In The Box in the recommerce industry that focuses on selling pre-loved and new bags and shoes of branded quality. As there is a demand for an affordable and sustainable al...