An integrative action research (IAR) on a value co-creation story: Developing a branding strategy through agency-client relationship between Solstitium Management Consultancy Firm and Seed Zone
The point of concentration of this action research pivotally centers on the processes of branding and marketing strategy development that marketing agencies contribute. Such contribution leads to agencies refusing the tag of “advertising agencies” and instead repositioning themselves as strategic pa...
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| Main Author: | |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2022
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etdm_manorg/107 https://animorepository.dlsu.edu.ph/context/etdm_manorg/article/1131/viewcontent/A_Value_Co_creation_Story__Developing_a_Branding_Strategy_through_Redacted.pdf |
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| Institution: | De La Salle University |
| Language: | English |