Aligning and improving the role and identity of the Digital Communications Department at Arellano University

• Main Author: Cayco, Abegail H.
• Format: text
• Language: English
• Published: Animo Repository 2022
• Subjects: Universities and colleges—Philippines—Administration; Universities and colleges—Philippines—Business management; Universities and colleges—Philippines—Communication systems; Universities and colleges—Philippines—Data processing; Human Resources Management; Technology and Innovation
• Online Access: https://animorepository.dlsu.edu.ph/etdm_manorg/136; https://animorepository.dlsu.edu.ph/context/etdm_manorg/article/1159/viewcontent/Aligning_and_Improving3_the_Role_and_Identity_of_the_Digital_Commu_Redacted.pdf
• Institution: De La Salle University

This Insider Action Research (IAR) was able to align and improve the identity of the Digital Communications Department at Arellano University (AU). The 2020 pandemic created a demand for digital transformation across all industries. This resulted in AU granting wider access to learning and communica...