An integrated marketing communications campaign for Haus Gaz

• Main Author: Parpan, Kyle Benjamine B.
• Format: text
• Language: English
• Published: Animo Repository 2021
• Subjects: Liquefied petroleum gas > Philippines > Ilocos Norte—Marketing; Haus Gaz (Philippines)—Marketing; Marketing
• Online Access: https://animorepository.dlsu.edu.ph/etdm_market/17; https://animorepository.dlsu.edu.ph/cgi/viewcontent.cgi?article=1019&context=etdm_market
• Institution: De La Salle University

Liquefied Petroleum Gas (LPG) is widely used in every area of the Philippines, whether it be urban and rural areas. Total consumption in 2020 increased by more than fifty percent when compared with the 2019. LPG remained to be a popular fuel used, even during the COVID-19 pandemic according to the P...