An integrated marketing communications campaign for De La Salle Araneta University

De La Salle Araneta University (DLSAU) is one of the Philippines' main La Salle schools, managed and operated by the De La Salle Brothers.The Gregorio Araneta University Foundation was founded in 1946 as the Araneta Institute of Agriculture in Bulacan. It was relocated to Malabon in 1947 and re...

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Bibliographic Details
Main Author: Galupino, Kris Anne S.
Format: text
Language:English
Published: Animo Repository 2021
Subjects:
Online Access:https://animorepository.dlsu.edu.ph/etdm_market/26
https://animorepository.dlsu.edu.ph/cgi/viewcontent.cgi?article=1024&context=etdm_market
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Institution: De La Salle University
Language: English

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