An integrated marketing communications campaign for Bayani Brew
This study is an integrated marketing communications campaign for Bayani Brew, which mainly focused on Bayani Brew’s efforts in positioning its brand as the healthier RTD iced tea in the market especially in the pandemic period where there is a shift in customer’s behavior and spending. In order to...
Saved in:
| Main Author: | |
|---|---|
| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2021
|
| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etdm_market/28 https://animorepository.dlsu.edu.ph/cgi/viewcontent.cgi?article=1032&context=etdm_market |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | De La Salle University |
| Language: | English |