An integrated marketing communications campaign for Mambo's Lechon
Mambo’s Lechon is a limited-service restaurant that offers a variety of authentic artisan Lechon sizes and dishes. The brand launched in 2020 with the original vision of being a stand-alone restaurant in Lactao, San Juan. However, due to disruption in consumer patterns and overall uncertainty brough...
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| Main Author: | |
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| Format: | text |
| Language: | English |
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Animo Repository
2022
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etdm_market/48 https://animorepository.dlsu.edu.ph/cgi/viewcontent.cgi?article=1052&context=etdm_market |
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| Institution: | De La Salle University |
| Language: | English |