I am power: An integrated marketing communications campaign for John Robert Powers' personality development program

• Main Author: Nery, Julian M.
• Format: text
• Language: English
• Published: Animo Repository 2022
• Subjects: John Robert Powers (Philippines)—Marketing; Personality development; Marketing
• Online Access: https://animorepository.dlsu.edu.ph/etdm_market/54; https://animorepository.dlsu.edu.ph/cgi/viewcontent.cgi?article=1066&context=etdm_market
• Institution: De La Salle University

John Robert Powers is an international coaching center located in Makati and Quezon City, Philippines. JRP center offers Personality Development Program & English Learning Program through its curriculum. This Integrated Marketing Communications campaign aims to increase the awareness and strengt...