An integrated marketing communications campaign for Focolare Carpentry

• Main Author: Soquena, Martella Aljuni T.
• Format: text
• Language: English
• Published: Animo Repository 2022
• Subjects: Furniture industry and trade—Philippines—Cainta—Marketing; Furniture industry and trade—Internet marketing—Philippines—Cainta; Marketing
• Online Access: https://animorepository.dlsu.edu.ph/etdm_market/66; https://animorepository.dlsu.edu.ph/cgi/viewcontent.cgi?article=1067&context=etdm_market
• Institution: De La Salle University

Focolare Carpentry is a furniture brand based in Cainta, Rizal. Established in 1968, the brand boasts over 50 years of woodworking experience and specializes in custom-made furniture primarily for residential clients within the area and some B2B clients such as churches, schools, and offices. Under...