An integrated marketing communications campaign for Lavada

LAVADA is a self-service and full-service laundry shop that promises to deliver a superior laundry experience through convenience and quality washing machines (Maytag machines). As of September 2022, Lavada has 11 branches strategically located all over Metro Manila, and more branches are opening so...

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Main Author: Indig, Crystal Vine L.
Format: text
Language:English
Published: Animo Repository 2022
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Online Access:https://animorepository.dlsu.edu.ph/etdm_market/69
https://animorepository.dlsu.edu.ph/cgi/viewcontent.cgi?article=1071&context=etdm_market
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Institution: De La Salle University
Language: English
id oai:animorepository.dlsu.edu.ph:etdm_market-1071
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spelling oai:animorepository.dlsu.edu.ph:etdm_market-10712023-01-06T03:39:24Z An integrated marketing communications campaign for Lavada Indig, Crystal Vine L. LAVADA is a self-service and full-service laundry shop that promises to deliver a superior laundry experience through convenience and quality washing machines (Maytag machines). As of September 2022, Lavada has 11 branches strategically located all over Metro Manila, and more branches are opening soon. Over the years, a growth in the dry cleaning ang laundry services industry has been observed and several laundry shops have been emerging, especially in Metro Manila. Due to this, there is a moderate to tough competition in the dry cleaning and laundry services industry and this poses as a challenge to Lavada. With all the data and consumer insights gathered, the campaign aims to raise Lavada’s brand awareness and become the laundry shop of choice of Female Millennials living in Metro Manila. The campaign plans to communicate that there is life beyond laundry and Lavada is here take the load off them. The objective of the campaign is to increase brand awareness by 20%, from the 36% Brand familiarity on the survey results and increase sales profit by at least 15% by the end of December 2023. These objectives will be measured by relevant metrics and will be monitored on a weekly basis. 2022-11-19T08:00:00Z text application/pdf https://animorepository.dlsu.edu.ph/etdm_market/69 https://animorepository.dlsu.edu.ph/cgi/viewcontent.cgi?article=1071&context=etdm_market Marketing and Advertising Master's Theses English Animo Repository Self-service laundries—Marketing Marketing
institution De La Salle University
building De La Salle University Library
continent Asia
country Philippines
Philippines
content_provider De La Salle University Library
collection DLSU Institutional Repository
language English
topic Self-service laundries—Marketing
Marketing
spellingShingle Self-service laundries—Marketing
Marketing
Indig, Crystal Vine L.
An integrated marketing communications campaign for Lavada
description LAVADA is a self-service and full-service laundry shop that promises to deliver a superior laundry experience through convenience and quality washing machines (Maytag machines). As of September 2022, Lavada has 11 branches strategically located all over Metro Manila, and more branches are opening soon. Over the years, a growth in the dry cleaning ang laundry services industry has been observed and several laundry shops have been emerging, especially in Metro Manila. Due to this, there is a moderate to tough competition in the dry cleaning and laundry services industry and this poses as a challenge to Lavada. With all the data and consumer insights gathered, the campaign aims to raise Lavada’s brand awareness and become the laundry shop of choice of Female Millennials living in Metro Manila. The campaign plans to communicate that there is life beyond laundry and Lavada is here take the load off them. The objective of the campaign is to increase brand awareness by 20%, from the 36% Brand familiarity on the survey results and increase sales profit by at least 15% by the end of December 2023. These objectives will be measured by relevant metrics and will be monitored on a weekly basis.
format text
author Indig, Crystal Vine L.
author_facet Indig, Crystal Vine L.
author_sort Indig, Crystal Vine L.
title An integrated marketing communications campaign for Lavada
title_short An integrated marketing communications campaign for Lavada
title_full An integrated marketing communications campaign for Lavada
title_fullStr An integrated marketing communications campaign for Lavada
title_full_unstemmed An integrated marketing communications campaign for Lavada
title_sort integrated marketing communications campaign for lavada
publisher Animo Repository
publishDate 2022
url https://animorepository.dlsu.edu.ph/etdm_market/69
https://animorepository.dlsu.edu.ph/cgi/viewcontent.cgi?article=1071&context=etdm_market
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