The role of environmental concern and the moderating effect of socio-economic status on urban millennials' purchase intention towards sustainable shopping bags

• Main Author: Cabanza, Honey Marion M.
• Format: text
• Language: English
• Published: Animo Repository 2022
• Subjects: Consumer behavior; Green products; Generation Y; Marketing
• Online Access: https://animorepository.dlsu.edu.ph/etdm_market/68; https://animorepository.dlsu.edu.ph/cgi/viewcontent.cgi?article=1072&context=etdm_market
• Institution: De La Salle University

Consumer behavior has continuously evolved to fit significantly toward a green lifestyle. Pro-environmentalists make themselves busy by joining various movements to lessen the problem created by using single-use plastic products. Over the years, the problem still exists and is progressively seen in...