Integrated marketing communications campaign for a mental health service provider in the Philippines

• المؤلف الرئيسي: Lagao, Jem Abigail T.
• التنسيق: text
• اللغة: English
• منشور في: Animo Repository 2022
• الموضوعات: Mental health services—Philippines—Marketing; Mental health promotion—Philippines; Marketing
• الوصول للمادة أونلاين: https://animorepository.dlsu.edu.ph/etdm_market/67
• المؤسسة: De La Salle University

Globally, the World Health Organization states that 15% of working-age adults experience mental illness in 2022. According to research, it was estimated that about 53% of Filipino employees “are feeling a degree of mental health challenge” at the time of the COVID-19 pandemic. In addition, Republic...