An integrated marketing communications campaign for Max's Restaurant - in-house delivery channel

• Main Author: Ellamil, Brandon Keanu
• Format: text
• Language: English
• Published: Animo Repository 2023
• Subjects: Delivery of goods—Philippines—Marketing; Food service—Philippines—Marketing; Marketing
• Online Access: https://animorepository.dlsu.edu.ph/etdm_market/74
• Institution: De La Salle University

Max's Delivery is a delivery service offered by Max's Restaurant to accommodate the increasing demands for food delivery services and to grow its customer base. In today's fast-paced world, the convenience of having food delivered to one's doorstep has become a necessity, and Max...