An integrated marketing communications campaign for Metro Market Market

• Main Author: Bello, John Carlo Natividad
• Format: text
• Language: English
• Published: Animo Repository 2023
• Subjects: Food service—Philippines—Taguig City—Marketing; Retail trade—Philippines—Taguig City; Marketing—Philippines—Taguig City; Vending stands—Philippines—Taguig City—Marketing; Marketing
• Online Access: https://animorepository.dlsu.edu.ph/etdm_market/70; https://animorepository.dlsu.edu.ph/cgi/viewcontent.cgi?article=1081&context=etdm_market
• Institution: De La Salle University

Metro Supermarket is the 6th largest supermarket chain in terms of the number of stores which is owned by Gaisano under the Metro Retail Stores Group. Inc. (MRSGI) and in many years it expanded its core business from a Supermarket to a Department Store offering products that will cater to a wide ran...