An integrated marketing communications campaign for Pocofino

Pocofino Retail Products is a Philippines home-grown brand with Italian roots, committed to serving authentic Italian, international, and premium quality coffee products. In a fast-paced world, Pocofino Retail Products gives consumers the liberty to take a powerful pause so that they can savor life’...

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Bibliographic Details
Main Author: Eusebio, March Patricia M.
Format: text
Language:English
Published: Animo Repository 2023
Subjects:
Online Access:https://animorepository.dlsu.edu.ph/etdm_market/84
https://animorepository.dlsu.edu.ph/context/etdm_market/article/1087/viewcontent/An_Integrated_Marketing2_Communications_Campaign_for_Pocofino_Redacted.pdf
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Institution: De La Salle University
Language: English
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