An integrated marketing communications campaign for De La Salle University Senior High School Manila

Currently, the De La Salle University Integrated School - Senior High School (DLSU-IS-SHS) Manila campus has a 0.061% market share in the whole Philippines and 0.56% in NCR with 2,322 enrollees as of July 2022. Despite maintaining a premium brand that offers quality education and an increasing popul...

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Bibliographic Details
Main Author: Aquino, Francis Jerome
Format: text
Language:English
Published: Animo Repository 2023
Subjects:
Online Access:https://animorepository.dlsu.edu.ph/etdm_market/82
https://animorepository.dlsu.edu.ph/context/etdm_market/article/1089/viewcontent/An_integrated_marketing_communications_campaign_for_De_La_Salle_U_Redacted.pdf
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Institution: De La Salle University
Language: English